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Video as a Marketing Tool Workshop

"Using Video (and Images) as a Marketing Tool" will be presented on Tuesday, March 8th, at 5:30 pm at the Gig Harbor Civic Center in the Council Chambers.

If you are looking to build awareness of your art or business, particularly on the Web, one of the best ways to do so is with video and images. It’s getting easier and easier to make high-quality video, but it takes some thought to make sure that your work has the most impact. Here’s an opportunity to learn more from a local expert at a free workshop. Leonard Hill, member of the Gig Harbor Arts Commission and co-owner of Kantha Productions LLC will give a presentation on Tuesday, January 12 on “Using Video (and Images) as a Marketing Tool.” This presentation is the fifth in a series of “how to” workshops for local artists and businesses sponsored by the Gig Harbor Arts Commission. 

Topics to be covered on January 12 will include:

  • Why use video and images?
  • How complicated is it?
  • Some good examples … and some bad ones
  • Imagine your audience … and how they see your content
  • Writing a script
  • Producing a short video
  • Editing and post production
  • Hosting your video online
  • Visualizing data
  • Releases and copyright

About Leonard

Leonard Hill is a semi-retired U.S. diplomat and co-owner of Kantha Productions LLC, a documentary film production company. A native of Seattle, Leonard has spent more than 30 years working around the world for the U.S. government. He and his wife Cathy Stevulak have had a house on Herron Island since the early 1990s and moved to Gig Harbor in 2010. Their first documentary film, Threads, has won several audience choice awards at film festivals and is screening across the U.S. and in Canada.

About the Gig Harbor Arts Commission– The Arts Commission’s mission, on behalf of the city, is to encourage, conduct, sponsor or co-sponsor public programs to further the development and public awareness of, and interest in, the fine and performing arts; to provide recommendations to the mayor and city council in connection with cultural and artistic endeavors and projects in which the city becomes involved and to act as a representative of the community in such matters; and to encourage donations, grants and other support to further expand the arts and cultural services and programs available to citizens of Gig Harbor and members of the Gig Harbor Community.